The L'Oréal Professionnel INOA Color Tube – 7.13 Ash Golden Blonde is a high-performance ammonia-free permanent hair color from L'Oréal Professionnel that delivers rich, intense ash golden blonde (7.13) with true-to-tone cool ash reflect fused with warm golden highlights and luminous medium blonde depth. Powered by the exclusive oil-based Optimized Delivery System (ODS²), this innovative formula provides optimal penetration, uniform color deposit, and conditioning during the coloring process without ammonia odor or irritation. It offers up to 100% gray coverage, resists fading for up to 8 weeks, maintains brilliant multi-dimensional ash-golden shine, and leaves hair feeling soft, smooth, healthy, and full of life. Ideal for achieving modern, sophisticated ash golden blonde tones with excellent neutralization of warmth, subtle golden glow, flawless coverage, and salon-quality results in a gentle, comfortable experience, it’s perfect for both professional salon application and confident at-home use (with INOA developer, not included). Get radiant, balanced ash golden blonde hair with nourished condition, zero ammonia discomfort, and long-lasting shine every time.

Key Features

• Ammonia-Free & Odorless: Gentle oil-based formula with no ammonia smell or irritation—ideal for sensitive scalps.
• Ash Golden Blonde Shade (7.13): Delivers luminous medium blonde with cool ash reflect and warm golden highlights for balanced, dimensional shine.
• 100% Gray/White Hair Coverage: Complete, even, and reliable coverage on resistant or gray hair for flawless ash-golden results.
• Optimized Oil Delivery System (ODS²): Ensures deep, even color penetration, conditioning, and long-lasting vibrancy.
• Long-Lasting & Fade-Resistant: Color stays vibrant and ash-golden up to 8 weeks with brilliant shine retention.
• Soft & Conditioned Finish: Leaves hair soft, manageable, shiny, and healthy-looking after coloring.
• Professional 60ml Tube: Larger professional size with clear INOA branding and "7.13 ASH GOLDEN BLONDE" shade for precise use.

How to Use

• Mix 1 tube (60ml) INOA 7.13 Ash Golden Blonde with 60ml INOA developer (20 vol/6% for standard coverage, 30 vol/9% for high lift or resistant gray) in a non-metallic bowl (1:1 ratio).
• Apply to dry, unwashed hair. Section and apply from roots to ends (start at roots for gray coverage).
• Develop for 35–45 minutes (do not exceed 50 minutes; follow timing based on hair type and desired ash-golden intensity).
• Emulsify with warm water, then rinse thoroughly until water runs clear.
• Shampoo and condition with L'Oréal Professionnel Post-Color Care products to seal color and enhance shine.
• Always perform a patch test 48 hours before each use; wear gloves; avoid eye contact; use in well-ventilated area.

Safety & Storage

• Professional Use Recommended: Best results with professional application; not for eyelashes or eyebrows.
• Allergy Patch Test Required: Perform 48 hours before each use; discontinue if irritation occurs.
• Avoid Contact: With eyes—rinse immediately; wear gloves; do not use on damaged scalp or sensitized hair.
• Storage: Keep tube tightly closed in a cool, dry place away from direct sunlight and heat to preserve color integrity and crème consistency.