The L'Oréal Professionnel INOA Color Tube – 7.23 Iridescent Golden Blonde is a high-performance ammonia-free permanent hair color from L'Oréal Professionnel that delivers rich, intense iridescent golden blonde (7.23) with true-to-tone warm golden reflect fused with subtle violet iridescence and luminous medium blonde depth. Powered by the exclusive oil-based Optimized Delivery System (ODS²), this innovative formula provides optimal penetration, uniform color deposit, and conditioning during the coloring process without ammonia odor or irritation. It offers up to 100% gray coverage, resists fading for up to 8 weeks, maintains brilliant multi-dimensional golden-violet shine, and leaves hair feeling soft, smooth, healthy, and full of life. Ideal for achieving modern, shimmering iridescent golden blonde tones with rich golden warmth and subtle iridescent sheen, flawless coverage, and salon-quality results in a gentle, comfortable experience, it’s perfect for both professional salon application and confident at-home use (with INOA developer, not included). Get radiant, eye-catching iridescent golden blonde hair with nourished condition, zero ammonia discomfort, and long-lasting shine every time.

Key Features

• Ammonia-Free & Odorless: Gentle oil-based formula with no ammonia smell or irritation—ideal for sensitive scalps.
• Iridescent Golden Blonde (7.23): Delivers luminous medium blonde with strong golden reflect and subtle violet iridescence for dimensional, modern shine.
• 100% Gray/White Hair Coverage: Complete, even, and reliable coverage on resistant or gray hair for flawless iridescent golden results.
• Optimized Oil Delivery System (ODS²): Ensures deep, even color penetration, conditioning, and long-lasting vibrancy.
• Long-Lasting & Fade-Resistant: Color stays vibrant and iridescent up to 8 weeks with brilliant shine retention.
• Soft & Conditioned Finish: Leaves hair soft, manageable, shiny, and healthy-looking after coloring.
• Professional 60ml Tube: Larger professional size with clear INOA branding and "7.23 IRIDESCENT GOLDEN BLONDE" shade for precise use.

How to Use

• Mix 1 tube (60ml) INOA 7.23 Iridescent Golden Blonde with 60ml INOA developer (20 vol/6% for standard coverage, 30 vol/9% for high lift or resistant gray) in a non-metallic bowl (1:1 ratio).
• Apply to dry, unwashed hair. Section and apply from roots to ends (start at roots for gray coverage).
• Develop for 35–45 minutes (do not exceed 50 minutes; follow timing based on hair type and desired iridescence level).
• Emulsify with warm water, then rinse thoroughly until water runs clear.
• Shampoo and condition with L'Oréal Professionnel Post-Color Care products to seal color and enhance shine.
• Always perform a patch test 48 hours before each use; wear gloves; avoid eye contact; use in well-ventilated area.

Safety & Storage

• Professional Use Recommended: Best results with professional application; not for eyelashes or eyebrows.
• Allergy Patch Test Required: Perform 48 hours before each use; discontinue if irritation occurs.
• Avoid Contact: With eyes—rinse immediately; wear gloves; do not use on damaged scalp or sensitized hair.
• Storage: Keep tube tightly closed in a cool, dry place away from direct sunlight and heat to preserve color integrity and crème consistency.