{"product_id":"loreal-inoa-color-tube-7-23-iridescent-golden-blonde","title":"L'Oréal INOA Color Tube – 7.23 Iridescent Golden Blonde","description":"\u003cp dir=\"auto\"\u003e[short_description] L'Oréal Professionnel INOA Color Tube – 7.23 Iridescent Golden Blonde, a premium professional ammonia-free permanent hair color crème that delivers rich, true medium blonde shade with warm golden iridescent reflect, 100% gray coverage, exceptional shine, and long-lasting vibrancy while providing optimal comfort and hair health thanks to the oil-based, odorless formula.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eTrue-to-tone iridescent golden blonde enriched with optimized oil delivery system (ODS²) for deep, even penetration, uniform warm-cool coverage, multi-dimensional shimmering golden-violet radiance, and conditioned hair feel with luxurious, luminous results.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eExpertly formulated for salon-quality iridescent golden blonde hair coloring with superior fade resistance, brilliant shine, and soft, manageable strands—ideal for modern, dimensional medium blonde tones with golden iridescent sheen in an ammonia-free, gentle experience.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eSuitable for all hair types, especially sensitive scalps or those needing rich iridescent golden blonde, complete gray coverage, long-lasting warm-cool tone, shine, and healthy-looking hair without ammonia odor or irritation.\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003ePresented in a professional black-green tube (60ml) with elegant INOA packaging and clear \"7.23 IRIDESCENT GOLDEN BLONDE\" shade indicator for precise salon or home use. [\/short_description]\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003e[product_description]\u003c\/p\u003e\n\u003cp dir=\"auto\"\u003eThe \u003cstrong\u003eL'Oréal Professionnel INOA Color Tube – 7.23 Iridescent Golden Blonde\u003c\/strong\u003e is a high-performance ammonia-free permanent hair color from L'Oréal Professionnel that delivers rich, intense iridescent golden blonde (7.23) with true-to-tone warm golden reflect fused with subtle violet iridescence and luminous medium blonde depth. Powered by the exclusive oil-based Optimized Delivery System (ODS²), this innovative formula provides optimal penetration, uniform color deposit, and conditioning during the coloring process without ammonia odor or irritation. It offers up to 100% gray coverage, resists fading for up to 8 weeks, maintains brilliant multi-dimensional golden-violet shine, and leaves hair feeling soft, smooth, healthy, and full of life. Ideal for achieving modern, shimmering iridescent golden blonde tones with rich golden warmth and subtle iridescent sheen, flawless coverage, and salon-quality results in a gentle, comfortable experience, it’s perfect for both professional salon application and confident at-home use (with INOA developer, not included). Get radiant, eye-catching iridescent golden blonde hair with nourished condition, zero ammonia discomfort, and long-lasting shine every time.\u003c\/p\u003e\n\u003ch4 dir=\"auto\"\u003eKey Features\u003c\/h4\u003e\n\u003cul dir=\"auto\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eAmmonia-Free \u0026amp; Odorless\u003c\/strong\u003e: Gentle oil-based formula with no ammonia smell or irritation—ideal for sensitive scalps.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIridescent Golden Blonde (7.23)\u003c\/strong\u003e: Delivers luminous medium blonde with strong golden reflect and subtle violet iridescence for dimensional, modern shine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e100% Gray\/White Hair Coverage\u003c\/strong\u003e: Complete, even, and reliable coverage on resistant or gray hair for flawless iridescent golden results.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOptimized Oil Delivery System (ODS²)\u003c\/strong\u003e: Ensures deep, even color penetration, conditioning, and long-lasting vibrancy.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLong-Lasting \u0026amp; Fade-Resistant\u003c\/strong\u003e: Color stays vibrant and iridescent up to 8 weeks with brilliant shine retention.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSoft \u0026amp; Conditioned Finish\u003c\/strong\u003e: Leaves hair soft, manageable, shiny, and healthy-looking after coloring.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional 60ml Tube\u003c\/strong\u003e: Larger professional size with clear INOA branding and \"7.23 IRIDESCENT GOLDEN BLONDE\" shade for precise use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 dir=\"auto\"\u003eHow to Use\u003c\/h4\u003e\n\u003cul dir=\"auto\"\u003e\n\u003cli\u003eMix 1 tube (60ml) INOA 7.23 Iridescent Golden Blonde with 60ml INOA developer (20 vol\/6% for standard coverage, 30 vol\/9% for high lift or resistant gray) in a non-metallic bowl (1:1 ratio).\u003c\/li\u003e\n\u003cli\u003eApply to dry, unwashed hair. Section and apply from roots to ends (start at roots for gray coverage).\u003c\/li\u003e\n\u003cli\u003eDevelop for 35–45 minutes (do not exceed 50 minutes; follow timing based on hair type and desired iridescence level).\u003c\/li\u003e\n\u003cli\u003eEmulsify with warm water, then rinse thoroughly until water runs clear.\u003c\/li\u003e\n\u003cli\u003eShampoo and condition with L'Oréal Professionnel Post-Color Care products to seal color and enhance shine.\u003c\/li\u003e\n\u003cli\u003eAlways perform a patch test 48 hours before each use; wear gloves; avoid eye contact; use in well-ventilated area.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 dir=\"auto\"\u003eSafety \u0026amp; Storage\u003c\/h4\u003e\n\u003cul dir=\"auto\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional Use Recommended\u003c\/strong\u003e: Best results with professional application; not for eyelashes or eyebrows.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAllergy Patch Test Required\u003c\/strong\u003e: Perform 48 hours before each use; discontinue if irritation occurs.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAvoid Contact\u003c\/strong\u003e: With eyes—rinse immediately; wear gloves; do not use on damaged scalp or sensitized hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStorage\u003c\/strong\u003e: Keep tube tightly closed in a cool, dry place away from direct sunlight and heat to preserve color integrity and crème consistency.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e[\/product_description]\u003c\/p\u003e","brand":"L'Oréal","offers":[{"title":"Default Title","offer_id":46518452715709,"sku":null,"price":2799.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0745\/8625\/9645\/files\/198.jpg?v=1773945157","url":"https:\/\/www.shecosmetics.pk\/products\/loreal-inoa-color-tube-7-23-iridescent-golden-blonde","provider":"She Cosmetics","version":"1.0","type":"link"}