The L'Oréal Professionnel Majirel Color Tube – 7.31 Golden Ash Blonde is a high-performance permanent hair color crème from L'Oréal Professionnel that provides rich, intense golden ash blonde (shade 7.31) with true-to-tone warm golden reflect softened by cool ash undertones and luminous medium depth. Powered by exclusive Ionène G™ and Incell™ technology, this professional formula penetrates deep into the hair fiber to deliver uniform, vibrant balanced color while protecting and conditioning during the coloring process. It resists fading for up to 8 weeks, maintains brilliant multi-dimensional radiant shine, and leaves hair feeling soft, smooth, healthy, and full of life. Ideal for achieving modern, sophisticated golden ash blonde tones with natural warmth, subtle neutralization of brassiness, flawless coverage, and salon-quality results, it’s perfect for both professional salon application and confident at-home use (with developer, not included). Get rich, glowing golden ash blonde hair with nourished condition and long-lasting shine every time.

Key Features

• Golden Ash Blonde Shade (7.31): Delivers luminous medium blonde with strong golden reflect and true-to-tone ash-balanced warmth.
• 100% Gray/White Hair Coverage: Complete, even, and reliable coverage on resistant or gray hair for flawless golden ash blonde results.
• Ionène G™ & Incell™ Technology: Protects hair fiber, conditions during coloring, and enhances color longevity and hair health.
• Long-Lasting & Fade-Resistant: Color stays vibrant and balanced up to 8 weeks with brilliant shine retention.
• Soft & Conditioned Finish: Leaves hair soft, manageable, shiny, and healthy-looking after coloring.
• Professional 50ml Tube: Standard professional size with clear Majirel branding and "7.31 GOLDEN ASH BLONDE" shade for precise use.

How to Use

• Mix 1 tube (50ml) Majirel 7.31 Golden Ash Blonde with 50ml L'Oréal Professionnel developer (20 vol/6% for standard coverage, 30 vol/9% for high lift or resistant gray) in a non-metallic bowl.
• Apply to dry, unwashed hair. Section and apply from roots to ends (start at roots for gray coverage).
• Develop for 35–45 minutes (do not exceed 50 minutes; follow timing based on hair type and desired brightness level).
• Emulsify with warm water, then rinse thoroughly until water runs clear.
• Shampoo and condition with L'Oréal Professionnel Post-Color Care products to seal color and enhance shine.
• Always perform a patch test 48 hours before each use; wear gloves; avoid eye contact; use in well-ventilated area.

Safety & Storage

• Professional Use Recommended: Best results with professional application; not for eyelashes or eyebrows.
• Allergy Patch Test Required: Perform 48 hours before each use; discontinue if irritation occurs.
• Avoid Contact: With eyes—rinse immediately; wear gloves; do not use on damaged scalp or sensitized hair.
• Storage: Keep tube tightly closed in a cool, dry place away from direct sunlight and heat to preserve color integrity and crème consistency.