The L'Oréal Paris Elvive [Hyaluron] Pure 72H Purifying Shampoo is an innovative balancing shampoo from L'Oréal Paris that targets oily roots while hydrating dehydrated lengths with the power of hyaluronic acid. This gentle, sulphate-balanced formula deeply purifies the scalp by removing excess oil, impurities, and buildup without over-stripping, while hyaluronic acid (capable of holding 1000x its weight in water) replenishes moisture in the lengths for up to 72 hours. It prevents rapid re-greasing, balances the hair from root to tip, reduces heaviness at the roots, and leaves hair feeling fresh, light, bouncy, soft, and visibly healthier with a clean, invigorating scent. Ideal for daily or frequent use on combination hair (oily scalp + dry/dehydrated lengths), it revives oily roots, restores hydration to thirsty ends, enhances natural bounce, and delivers salon-quality purity and moisture in one step—perfect for achieving balanced, fresh, shiny hair that stays light and hydrated longer.

Key Features

• 72-Hour Moisture Balance: Purifies oily roots while locking in hydration for lengths up to 72 hours with hyaluronic acid.
• Deep Purifying Cleanse: Removes excess oil, impurities, and buildup from scalp without over-drying or causing rebound oiliness.
• Root-to-Tip Hydration: Hydrates dehydrated lengths, reduces brittleness, and prevents dryness while controlling oil at roots.
• Lightweight & Fresh Finish: Leaves hair feeling light, bouncy, fresh, and full of natural movement without heaviness.
• Gentle & Caring Formula: Sulphate-balanced, gentle cleanse suitable for frequent use on combination and oily hair types.
• Premium 400ml Bottle: Fresh purple bottle with hyaluronic droplet and purifying wave design for luxurious daily use.

How to Use

• Wet hair thoroughly with lukewarm water.
• Apply a small amount of [Hyaluron] Pure 72H Purifying Shampoo to scalp and roots.
• Massage gently to create lather, focusing on scalp to purify and cleanse oil buildup.
• Work through lengths and ends to hydrate and smooth.
• Rinse thoroughly with lukewarm water until water runs clear.
• Follow with L'Oréal Paris Elvive [Hyaluron] Moisture conditioner or mask for maximum 72-hour hydration and balance.
• Use daily or as needed; suitable for oily roots and dehydrated lengths.

Safety & Storage

• External Use Only: Avoid contact with eyes—if contact occurs, rinse immediately with cool water.
• Patch Test Recommended: Apply a small amount to inner forearm for 24 hours before first full use to check for sensitivity to hyaluronic acid or formula.
• Do Not Use If: Known allergies to ingredients—consult a doctor if unsure.
• Storage: Keep bottle tightly closed in a cool, dry place away from direct sunlight and heat to maintain formula efficacy and fragrance.