The L'Oréal Paris Elvive [Hyaluron] Moisture 72H Moisture Filling Shampoo is an innovative, deeply hydrating shampoo from L'Oréal Paris that uses the power of hyaluronic acid to instantly plump and rehydrate dehydrated hair. This gentle, sulphate-balanced formula cleanses while delivering intense moisture that lasts up to 72 hours, replenishing lost hydration, reducing dryness and brittleness, and leaving hair feeling soft, bouncy, smooth, and visibly fuller from root to tip. Hyaluronic acid (known for holding 1000x its weight in water) attracts and locks in moisture, while the shampoo's caring agents smooth the hair surface, boost shine, and protect against further dehydration. Ideal for daily use on dehydrated, dry, or moisture-starved hair, it revives dull strands, enhances natural bounce, and delivers salon-quality hydration and softness with a light, fresh fragrance—perfect for achieving plump, healthy-looking, long-lasting moisturized hair every day.

Key Features

• 72-Hour Moisture Lock: Provides long-lasting hydration up to 72 hours with hyaluronic acid technology.
• Instant Plumping Effect: Plumps dehydrated hair fiber for fuller, bouncier, and more voluminous-looking hair.
• Deep Replenishment: Replenishes lost moisture, reduces dryness and brittleness, and revives dull strands.
• Gentle & Caring Cleanse: Sulphate-balanced formula cleanses without stripping natural oils or causing tightness.
• Softness, Shine & Bounce: Leaves hair silky-soft, shiny, and full of natural bounce after every wash.
• Premium 400ml Bottle: Fresh purple bottle with hyaluronic droplet and moisture wave design for luxurious daily use.

How to Use

• Wet hair thoroughly with lukewarm water.
• Apply a small amount of [Hyaluron] Moisture Filling Shampoo to scalp and lengths.
• Massage gently to create lather, focusing on roots and lengths to cleanse and hydrate.
• Rinse thoroughly with lukewarm water until water runs clear.
• Follow with L'Oréal Paris Elvive [Hyaluron] Moisture conditioner or mask for maximum 72-hour hydration benefits.
• Use daily or as needed; suitable for all hair types, especially dehydrated and dry.

Safety & Storage

• External Use Only: Avoid contact with eyes—if contact occurs, rinse immediately with cool water.
• Patch Test Recommended: Apply a small amount to inner forearm for 24 hours before first full use to check for sensitivity to hyaluronic acid or formula.
• Do Not Use If: Known allergies to ingredients—consult a doctor if unsure.
• Storage: Keep bottle tightly closed in a cool, dry place away from direct sunlight and heat to maintain formula efficacy and fragrance.